Dex Media, the newly minted company that was once SuperMedia and Dex One, is counting on a strategy of serving as the "outsourced marketing partner for small-businesses" as they wade into the complex and confusing world of digital media. That…
SuperMedia and Dex One completed their merger today, creating Dex Media, a company with annual revenues of approximately $2.6 billion (based on combined 2012 revenues), with about $500 million in digital revenue. The combined company also has 2,700 sales reps…
Ads aren't just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on…
Last week several of the leading listed directory companies saw sizable spikes in their stock prices following their Q3 earnings announcements, though the surge seems to have died off today. For example, Dex One announced its earnings on Nov. 3. On…
First-quarter 2011 earnings reports are trickling in across the global Yellow Pages industry, and while the results are still largely negative, there are some signs that the rate of revenue decline is leveling off. This is consistent with what BIA/Kelsey…
SuperMedia announced today that CEO Scott Klein has resigned, effective immediately and has been replaced by industry veteran Peter McDonald, who was most recently president of DexOne (then R.H. Donnelley). BIA/Kelsey understands that the company's largest debt holders have been…
Pretty big news from Dex One today. The company announced this morning that it has a deal with rival SuperMedia that allows advertisers from each site to have their business profiles appear on the other publisher's online directory. The obvious…
SuperMedia has joined the list of directory publishers rolling out complete overhauls of their online Yellow Pages directories. Today, the publisher unveiled a new version of SuperPages.com, which featured more local content, more robust merchant info on search results page,…
Results released on July 27 show that while its revenues are still sharply negative, U.S. directory publisher SuperMedia found signs of hope in an improving ad sales trend in the second quarter. Ad sales declined 16.9 percent in the second…
SuperMedia has joined forces with Yext to offer a co-branded version of the new Yext Rep product to its small-business advertisers. The Yext reputation management dashboard enables small businesses to track their online reputation through a single, easy-to-follow interface. Read…
Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites…
Quietly, SuperMedia is rolling out a new approach to online search. If you look on Switchboard.com today, you'll notice that search results are presented differently from before. Now, Switchboard's top results based on relevancy are plotted on a map (this…
We've been listening to earnings webcasts for the major global directory publishers over the past days, trying to pick up any clues for how publishers see 2010 developing. Most publishers have shortened their guidance horizon or have stopped giving it…
SuperMedia has announced a new program that extends its SuperGuarantee idea into the autos vertical. The SuperGuarantee Autos program gives anyone who buys a car on SuperMedia's EveryCarListed.com automotive vertical a free limited powertrain warranty good for up to $3,000.…