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The communications plan outlined by Neg Norton at the YPA convention last week is already paying dividends. Like most people in our industry, I have a Google Alert for the term “Yellow Pages.” The April 16 summary edition is shown below. All five of the Google News Alerts are positive. Three of the five Google Blog Alerts are favorable. 

If the industry can put together a consistent daily message about the value of print and Internet Yellow Pages and the good things the industry does in its communities, positive press will be generated. In our view, to be successful this requires coordination and cooperation between the three trade associations and all their members. This will be a challenge, but it will pay dividends on Main Street and Wall Street.  

Google News Alert for: “Yellow Pages” 

Search for tomorrow’s leaders begins now
Financial Post – Toronto,Ontario,Canada
The Yellow Pages Group is another example of a company that in recent years has honed its corporate culture and developed an employment brand most companies
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Community Newsroom: Community benefits from collaborative project 
Oshkosh Northwestern – Oshkosh,WI,USA
The new AT&T Yellow Pages phone directory just became a more valuable resource thanks to a collaborative project spearheaded by the Responsive Education for
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Yellow Pages hold photo contest 
York Daily Record – York,PA,USA
Photos must be of a York or Adams County scene and entrants must be current York County residents. The deadline for postmark or delivery is June 2.
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Brands must keep up with the times 
Adelaidenow – Australia
Another finding is that Google has become a more effective brand than Yellow Pages for the first time. This is reflected in the survey results that show
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AT&T YELLOWPAGES.COM and Call Genie Sign Content Access Agreement
TMCnet – USA
COM, an Internet Yellow Pages and local search directory and subsidiary of AT&T (News – Alert). Call Genie will deliver YELLOWPAGES.
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Google Blogs Alert for: “Yellow Pages” 

Advertising in the Yellow Pages and Video Yellow Pages
One way of improving sales for your product is to advertise in the yellow pages. Depending on your advertising budget, you have to choose the content and design of the product to be printed in such pa.
Latest Articles at Ad-Matrix –  

17.2 bln Yellow Pages searches in 2007
The Yellow Pages Association announced that 2007 Yellow Pages usage grew to 17.2 bln searches in 2007, up from 16.7 bln in 2006. Print usage remained stable with 13.4 bln print Yellow Pages references, unchanged from 2006, according to
IT Facts –  

Yellow Pages Make Mary See Red
By lori 
Way too often,…two sometimes three big, thick telephone books [are] thrown onto the driveway or front porch….WHY? I don’t use them, don’t need them, didn’t ask for them, and don’t want them. I haven’t used a telephone book to look up a
Texas Blue Lime Productions –  

Traditional Media By The Numbers: Yellow Pages
By Tom Tsinas
I have Yellow Pages on Google alert and with the Yellow Pages annual conference titled “YP Industry Pledges Counteroffensive.” last week in Las Vegas, it’s no wonder my inbox was overflowing with stats, figures and opinions on its
Search Engine People Blog –  

Comment on Multiplatform Yellow Pages Usage On the Rise
By WebmasterT
The only way the numbers of offline references make sense is if they count my picking the Yellow Pages book up at my front door and putting it in the blue bin or the usage as a booster for small children and people of short stature.
Sphinn: Comments –

This Post Has 2 Comments

  1. The YPA and our PR Committee members appreciate TKG’s comments. I urge all of your readers to get involved in responding to bloggers and columnists when they print mis-information about our industry. We need the full chorus of voices chiming in, it’s so much more effective than a YPA solo.

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