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AT&T Ups Hispanic Ante With Seccion Amarilla

AT&T Advertising Solutions has announced a partnership with Hispanic publisher Seccion Amarilla to sell Hispanic advertising into select Seccion Amarilla directories. "AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse…

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Guidespot Provides Local Guide for ILM

Local Matters' city guide platform Guidespot (profiled here) has built a local guide for next week's Interactive Local Media conference. It includes lots of things to do, see and eat in Santa Clara (when you're not completely engaged at the…

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YouTube Launches New Overlay Ads

YouTube has just announced from the NewTeeVee Live show here in San Francisco that it will offer advertisers a new platform to place ads within video windows. These will take up 20 percent of the overall video window and will…

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NPR to Take a Stab at Hyperlocal

National Public Radio is going to try anew to rev up hyperlocal on the Web sites of its affiliates, according to a paidContent.org interview with incoming CEO Vivian Schiller, who was recruited from a leadership position at NYTimes.com. Schiller is…

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Watch: New Yellowbook TV Ad

Yellowbook has released the latest television spot in its new series of ads featuring "futuristic" local search scenarios. These have started rolling out since the company's new logo and general re-branding effort. The latest ad has an additional online twist:…

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Craigslist Adds New Fees in Abuse Crackdown

Craigslist has added “erotic services” as its third paid section (in selected markets) in an effort to crack down on illegal activities, such as child exploitation. The site will now require a nominal $5 fee, paid via credit card, to…

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Firefox Reaches 20% Market Share

Related to the integration of location awareness into Firefox that we've blogged about, the browser has just reached 20 percent market share. This is pretty impressive for a browser that doesn't come bundled with the majority of PCs and laptops…

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Marchex Reports ‘80,000 Local Advertisers’

Marchex, during its 3Q earnings call today, reaffirmed its focus on providing ad solutions for the local and vertical search space, noting that it currently works with 80,000 local advertisers via 110 local partner relationships, including AT&T and Idearc. The…

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