Yellow Medya, formerly Turkey Yellow Pages, announced a partnership today with the world’s largest travel site, TripAdvisor, in Turkey. The Yellow Pages publisher will integrate TripAdvisor onto all its platforms, including online and mobile. As a result, it will have access to TripAdvisor reviews and opinions for accommodations, restaurants, attractions and all hospitality businesses currently listed on TripAdvisor websites.

In addition to content integration, Yellow Medya will also offer a TripAdvisor business listings program to encourage accommodation businesses in Turkey to adopt the new offering. Yellow Medya projects that its business listings will enable hotels to gain an increase in direct bookings and exposure to TripAdvisor’s 50 million unique monthly visitors.

In September Turkey Yellow Pages rebranded itself as Yellow Medya. The change reflected the company’s desire to evolve from a traditional directory business to a local search media agency for brands and small businesses.