Over the last few years, rapid growth and adoption of the mobile internet has led to drastic changes in to the landscape for paid search marketers.  More and more consumers are using their mobile device or tablet to perform searches, and by 2015, it’s expected that total search queries performed from a mobile device will overtake their desktop equivalent. While there’s many implications that come from mobile search taking lead, by far the most striking for marketers is the expected increase in total calls delivered to businesses from mobile-based searches online.

According to our Local Commerce Monitor SMB study, businesses that track their lead sources say that the quality of leads sourced from calls is superior to other type of online leads, too.

With more calls being driven by paid search campaigns than ever, marketers need to be savvy about how to make sure inbound call channels are being tracked and analyzed to maximize campaign ROI.

Click here to watch an on-demand recording of our recent BIA/Kelsey webinar, Bridging the Paid Search Gap, sponsored by Invoca, to learn about the key components to consider when assessing inbound call intelligence solutions for your paid search campaigns.