At this week's Advertising Research Foundation annual Audience Measurement 6.0 conference, BIA/Kelsey presented a new research study on the cross-platform video User Experience ("UX") it conducted for the Council for Research Excellence. BIA/Kelsey reviewed well over 100 industry and academic…
No, this post is not about a server crash in the cloud nor about a tragic plane crash with Buddy Holly, The Big Bopper and Ritchie Valens aboard. This is about a fast-breaking social trend that's crossing the workplace/personal barrier and…
Radio Ink's "Radio Tech Summit" runs through today at Microsoft's Executive Conference Center in Mountain View, California. Media UK's James Cridland was the kick-off keynoter and asserted that "radio is not dead...but it must compete on content not platform." Cridland,…
Brightroll, an online video network, released its third annual survey of agencies and their buying habits and attitudes. Brightroll reported that online video is included as a component in 27 percent of agency RFPs. Media buyers predict the largest overall spending…
BIA/Kelsey moderated a panel on "the Out-of-Home User Experience" (click on image for link to streaming video) at MediaPost's Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom,…
Brian Costello, GM and VP, Digital Media and The RedPlum Network, Valassis Communications; Jere Doyle, founder, president and CEO, Prospectiv; and James Green, chief marketing officer, Travidia took on the topic of "Deal Universe: The Big Picture for Coupons and…
Lawrence Coburn, CEO and cofounder, DoubleDutch; Walt Doyle, president and CEO, Where; Ted Morgan, CEO and founder, Skyhook; and Annette Tonti, CEO, Mofuse took the stage for a CEO mobile panel to share their views of market trends and opportunities. The steep trajectory…
David Weinberger, author and senior researcher, Berkman Center for Internet & Society, Harvard University, kicked off ILM East 2011 with an opening keynote focusing on use of social media by local businesses to pursue conversations, engagement and customer acquisition. Weinberger…
Speaking at the Credit Suisse Global Media & Communications Convergence Conference held in Miami, Florida, this week, Ted Cohen (Tag Strategic), Harry DeMott (Raptor Capital Management) and Eyal Goldwerger (TargetSpot) all agreed with Cohen's assertion that localization, personalization and recommendation…
Greg Gittrich, VP, digital media, and editor-in-chief, NBC Local Integrated Media, told ILM:10 attendees that with strong corporate support, NBC has extended a consistent voice and high-value content across platforms in a manner that develops a franchise in local markets.…
The big money in local looks to be in mobile, if ILM:10 panelists Kara Nortman, senior VP of publishing, CityGrid Media, and Dev Khare, VP, Venrock, have it right. Nortman said that mobile is consuming most of CityGrid's attention right…
Will the iPhone soon be able to not only receive FM and HD Radio stations but also provide an electronic program guide? Apple Insider reported on a patent filing (“Digital Radio Tagging Using an RF Tuner Accessory") this week. The filing…
What will it take to get a local television station-based mobile DTV service off the ground and running? Leading broadcast groups and networks may just be putting together the alchemy that will breathe life into the monster. Broadcasters across the…
Serving mom-and-pop small businesses is a challenge in digital marketplaces. They want to be online, but they don't know where as there are no huge, recognizable brands. It's a challenge for them to know whom to work with in the…
"What’s missing from online markets that offline markets have?" Jim Delli Santi from AlikeList sees that online markets need to develop better relationships, utility, transparency and establish ROI. Word of mouth drives trade. Consumers want to find the right business…
Joelle Gropper Kaufman from Adify is seeing the broad trend across vertical ad networks of buying audiences across topics (e.g., chic moms); regions (e.g., Sacramento) or shopping (e.g., automotive). While the popular sites drive the most traffic, Kaufman argues that…
Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth…
Cory Bergman of MSNBC; Jim Pastor of ESPN Local and Kinsey Wilson of NPR Digital Media tackled issues related to how local "local" must be and what's the best mix of national brands and platforms with local news and info.…
Microsoft's new MSN Local preview site is set to launch in 2010, Scott Moore and Cyrus Krohn announced on their “localizing the portal” panel at ILM:09. MSN Local will leverage Microsoft assets like its 100 million U.S. MSN users,…
Ad:Tech/New York, “the event for digital marketing,” ran Nov 4-6 at the Javits Convention Center. This event was predominantly focused on national advertising. There was some attention to international advertising and even less on local advertising. However, many of the trends,…
