SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…
Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote. Reducing churn in turn is an underrated way to grow revenue, as…
The big announcement this morning at Leading in Local: SMB Digital Marketing -- The Berry Company has acquired LocalVox for an undisclosed amount. Berry was already an investor in LocalVox and has been one of the leading resellers of the…
Transformation is different from change, and has major implications on a company's fabric, said former Hibu (YellowBook) CTO Gary Shaw, who now heads consultancy Houstonian Partners. Shaw was speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing conference in New…
In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital…
The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I've been spending lots of time talking to speakers about what we'll discuss on stage -- which has mostly focused…
Cutting through all the Apple excitement, does Apple Pay have what it takes to finally gain the scale that other mobile payment technologies have failed to achieve? Despite Apple's halo effect my answer is no, at least in Apple Pay's…
As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just "in from the field" a few weeks ago. The data we…
Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We're looking forward to a great show. Want to do some research before the event? Here's some recent BIA/Kelsey blog…
BIA/Kelsey launched Future Stars several years ago, with the idea of highlighting startup companies in the local space that needed a little boost to hit the big time. Future Stars get to participate in Future Stars Alley at our events;…
The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever. We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New…
This week in Boston's seaport district the inaugural "Martech" event (aka "the marketing technology conference") is taking place bringing together a range of brands, ad tech, martech, analysts, authors and developers into sort of an avant garde cultural exchange. Technology,…
We keep adding and adding to the lineup for our SMB Digital Marketing event, which takes place Sept. 22-24 in Rockin' New Orleans (yes, we are trying to top last year’s super event in Austin). We’re boasting 32 industry leaders…
On the heels of last year's LEADING IN LOCAL: SMB Digital Marketing show in Austin, we've just announced our agenda for this year's big event in "The Big Easy": New Orleans. Our initial slate of Keynotes include: Acxiom CEO Scott…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and "presence" tool for SMBs. We discussed with MomentFeed and Ghengis Grill in…
Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager…