CBS Joins the Social Networking Scene

Summary CBS announced today that it has acquired London-based social networking site Last.fm for $280 million. The site claims about 15 million monthly users (4 million in the U.S.) and hangs its hat on music video distribution – thought to…

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TargetSpot: The Spot Runner of Radio

A new ad serving technology for Internet broadcasters launched this week with funding from Union Square Ventures, CBS Radio and Oddcast. Known as TargetSpot, the technology will allow advertisers to create buy and place their own advertising in online streaming…

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Google’s One-Two Punch

A new Interactive Local Media Advisory looks at Google’s moves over the past week to continue its march toward becoming a one-stop shop advertising powerhouse across all media. They include of course the massive DoubleClick acquisition and the deal with…

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Google to Sell Clear Channel Radio Inventory

Google and Clear Channel Communications will announce a partnership today whereby the search company will sell 5 percent of the radio group's inventory in 100 top U.S. markets. The agreement covers roughly 675 Clear Channel stations. Terms of the deal,…

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