More than 40% of US small businesses (SMBs) sell brands or branded products that potentially qualify for co-op funding. Local media and marketing sellers have a significant revenue opportunity in helping eligible SMBs access co-op programs. But many media sellers…
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting - video is key. According to results…
Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA's infographic reports 71 percent of SMBs manage their digital marketing internally and they use 7.8 marketing channels.…
Co-op advertising programs are popular with SMBs, particularly SMBs who spend more annually on advertising and marketing, according to our Local Commerce Monitor , Wave 19 (Q3/2015). Our Plus Spenders are SMBs that spend more than $25K annually on advertising and…
The Local Search Association recently reported that that small businesses on average get 17 sales calls a month, and answers 6 of them. In our current 2015 Local Commerce Monitor ™ (LCM) Wave 19, we have two new questions about…
Wanderful Media, which has been tasked by the newspaper industry to remake the circular industry in the mobile social era. has raised a new round of $14.5 Million. Altogether, the company has raised $50.5 Million since its September 2012 launch.…
The Local Search Association has done a pretty admirable job of transforming itself from a print-centric Yellow Pages trade group into one that is supporting a much broader and more robust local online advertising industry. The association has moved…
BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and…
BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and…
Last week, BIA/Kelsey issued its annual U.S. Local Media Forecast, which included our five-year view on Yellow Pages revenues. The bottom line is U.S. Yellow Pages revenues will be about $7 billion in five years. Roughly 60 percent of those…
The Local Search Association and BIA/Kelsey have assembled an agenda for this year's Search Starts Here conference (April 21-24 in Boca Raton) that focuses heavily on industry transformation. The agenda features 17 sessions with more than 20 speakers representing 17…
The agenda is shaping up well for the Local Search Association's April conference, the first involving a partnership with BIA/Kelsey. The event runs April 21-24 at the Boca Resort in Boca Raton, FL. We've lined up headline presentation from Ursula…
Local Search Association President Neg Norton announced today at ILM West in San Francisco that the trade group would work with BIA/Kelsey to produce its annual conference, April 21-24 in Boca Raton, Florida. Norton said the LSA is committed to…
Internet Yellow Pages sites saw a modest 5.1 percent boost in usage over the past year, according to new data from comScore and the Local Search Association, detailed in a press release and webinar today. That's the good news for…
A federal judge upheld Seattle's opt-out registry this week for residents who choose not to receive Yellow Pages. U.S. District Court Judge James L. Robart said the city's opt-out ordinance does not violate the Yellow Pages publishers' First Amendment rights.…
Yellow Pages has yielded the top spot for local business lookups to search engines like Google and Bing, but it still holds a significant spot in the local search hierarchy, according to new data released today by the Local Search Association.
The latest “Local Media Tracking Study” shows that search engines rank higher than Yellow Pages (print and digital combined) in monthly reach (67 percent vs. 62 percent), while combined Yellow Pages still has the edge over search in annual reach (84 percent vs. 76 percent). Print Yellow Pages alone, however, has fallen behind search in both annual (78 percent to 74 percent) and monthly (67 percent to 49 percent) reach.
LSA President Neg Norton said in a briefing last week that the study reflects the new direction of the association, which earlier this year changed its name from the Yellow Pages Association.
“This is an example of how the association is changing,” he said. “This is not a Yellow Pages study. It is a more holistic look at the local landscape.”
Yellow Pages Group CEO Marc Tellier thinks the next three years will bring more change for the Yellow Pages industry than the past three. And that's why he says he has built an organization that "isn't complacent." Tellier sat for…
The Yellow Pages Association is now the Local Search Association. The industry group unveiled the widely anticipated identity change today at its annual conference in Las Vegas. The logic behind this dramatic move is the association's members are repositioning themselves more broadly, and less…
