There are some basic differences between SMBs that prefer “Do It With Me” and “Do It For Me” (DIWM/DIFM) models for digital advertising and those that opt for a “Do It Myself” (DIY) model. For example, DIWM/DIFM SMBs are typically larger businesses that spend more annually on advertising. Not surprisingly, DIWM/DIFM SMBs who pay for assistance (3rd party) with their digital advertising, are also willing to pay more than DIY SMBs. 70.2% of SMBs that prefer DIWM or DIFM models reported paying for assistance in updating digital properties, compared with 51.3% of those that choose a DIY model. Core SMBs* that prefer DIWM/DIFM spent an average $2,096 annually updating their online properties, compared with only $858 for those that choose DIY. Plus Spender SMBs that prefer DIWM/DIFM spent an average $7,280 annually updating their online properties, compared with $6,827 for those that choose DIY.
*Core SMBs have an annual ad spend of less than $25,000. Plus Spenders have an annual ad spend of at least $25,000.
BIA/Kelsey’s LCM, Wave 19 reports can be purchased a la carte in the new BIA/Kelsey eStore, including the SMBs That Prefer “Do It With Me” (DIWM) or “Do It For Me” (DIFM) – LCM Wave 19 and the SMBs That Prefer “Do It Myself” (DIY) reports.
Our LCM reports look at where particular SMBs (broken out by size, vertical, etc.) spend the most, as well as the top channels for marketing and advertising. Additionally, our reports provide analysis on the best product and service offers for highly coveted groups of SMBs.