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Social Network Ad Targeting: The Local Angle

Both MySpace and Facebook announced new ad platforms yesterday, signaling an increased interest in the ad targeting abilities of social networking. Though there are some privacy concerns with this type of targeting, both platforms will seek to utilize users' level…

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TKG Data and Analysis: A Weekly Recap

In case you missed any posts, here is a weekly recap of select happenings in local search, Yellow Pages and online media. Read below to read each post in full. Gannett’s Metromix Investment: 'Under $10 Million' Gannett is teaming with…

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Will Sensis Go on a Buying Spree?

An article in the Australian newspaper confirms that Sensis will need to pursue acquisitions in order to meet the five-year growth objectives set out by Telstra CEO Sol Trujillo back in 2005. Telstra is Australia's leading telecom and is the parent…

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Call Genie Acquires BTSLogic

Toronto-based voice search technology provider Call Genie announced today that it will acquire European DA technology provider BTSLogic for $1.5 million. The press release is somewhat unclear on details of how this will play out, but it states generally that…

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FastCall 411 Grows Legs, Part II

As we speculated a few weeks ago, FastCall 411 has officially taken its product portable so it can "live" on other local search sites. The technology is a twist on click-to-call in preventing users from having to go down a…

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Zillow Integrates Ads to Home Searches

Zillow announced this morning that it will integrate a new ad targeting feature known as HomeDirect, which will serve geographically, demographically and contextually relevant ads within individual home listings. This will come in three flavors; targeting individual homes that its…

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Strong IYP Growth Sustains PagesJaunes

France's PagesJaunes has long been the dominant player in the country's print directory market, but in recent quarters, what was a growing business now is struggling to generate positive revenue growth. Online, however, continues to be a strong suit for…

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Getting More SMBs Online: A Vertical Challenge

Mr. Local SEO Andrew Shotland writes today about vertically oriented Web site development and hosting products for small businesses. This is an interesting concept because it brings together two local trends we've written extensively about: Webification and verticalization. First, with…

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RHD Plans 2008 Dividend

R.H. Donnelley announced on its third-quarter earnings call Thursday that concurrent with first-quarter earnings next year it will pay a dividend equal to 25 percent of free cash flow. The publisher took some heat recently when it used money that…

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