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Should Publishers Embrace Opt-Out?

Should directory publishers embrace the concept of opt-out, the notion that some mechanism should be created that allows consumers to choose not to receive a print book? This question arose last week at the Yellow Pages Today event in Zurich,…

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A Conversation With EZShow

Fresh off a day at NewTeeVee's excellent online video show -- the first of its kind that size -- I had the chance to talk to the very interesting EZShow. The company has been around for a little while but…

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B2B Local Search — Canada’s Weak Link

Closing remarks at the Warrillow Conference in Toronto this week confirmed major opportunities for business-to-business platforms in Canada. Major Canadian national brands that target the 2.3 million small businesses in Canada plan on increasing their online media budgets in 2008.…

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Canadian Small Businesses Use Social Networks

I attended Warrillow & Co.'s Canadian conference in Toronto this morning where more than a hundred eager marketing managers gathered to hear about the latest trends in reaching the 2.3 million small businesses in Canada. John Warrillow’s opening presentation referenced…

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LiveDeal Gets More Social

Classified aggregator LiveDeal has been on a roll this year in bringing new content into the fold to become more competitive as an overall local search destination. First it brought directory listings (via YP.com acquisition of LiveDeal) to complement its…

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YPG's Directory EBITDA Nears 60%

Yellow Pages Group released its third-quarter numbers this morning and will have its earnings call at 1 p.m. Eastern today. We will listen in and post a few details from the call a bit later. One key data point: The…

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