ERento, a Berlin-based e-commerce site for all types of local rentals, has recently expanded beyond the German-language countries to the U.K. and the U.S. The site has 9,800 rental firms signed up to use its commission-based leads program and processes…
A few months ago, we talked to and profiled JiWire, a company that specializes in ad targeting within commercial Wi-Fi networks. Through this, it reaches 20 million monthly uniques and is able to come up with valuable data to target…
Small-business video ad provider SpotMixer today unveiled version 2.0 of its flagship DIY production tool. According to the release: Among other new features, the ad campaign management component of the service gives businesses the ability to target their customers by…
Newspapers want to attract smaller local advertisers. To get there, they’ll need self-serve solutions. The accounts aren’t valuable enough to assign feet on the street. It would be helpful if they were simple and intuitive as well. That’s what AdReady,…
TargetSpot has announced that founder Doug Perlson has stepped down to launch a new venture. His replacement is Eyal Goldwerger, an online advertising and e-commerce veteran. TargetSpot, which is backed by Bain Capital, CBS Interactive and Union Square Ventures, aggregates…
YouTube's "News Near You" service has signed deals with 200 local media outlets to post their videos, according to reporting in The New York Times. The Google-owned company will share ad revenue with these outlets, whose numbers are likely to…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Potts Launches Effort to Make Hyperlocal Into a Real Business Hyperlocal sites are well intentioned, and most have some…
Hyperlocal sites are well intentioned, and most have some kind of business plan. But they haven’t really focused much on making money. That’s where GrowthSpur, a new company, comes in. Launched by former Washington Post executive and BackFence founder Mark…
Today I had the chance to talk to Todd Mozer, CEO of speech recognition technology developer Sensory Inc. In the past 15 years, about 60 million products have shipped with its chips and software embedded. These include everything from in-car…
A year since IAC’s spin-off of several businesses, IAC Chairman Barry Diller, during a 2Q earnings call, saw some bright spots, including ServiceMagic, which saw a 5 percent jump in service requests. Diller also expressed optimism that the company had…
Praized Media continues its march toward blending Twitter and local. The latest product is a browser plugin called TwitArea that lets users tweet about places. Specifically, the plugin plants an "insert place" button under the Twitter.com text box. When clicked,…
The Huffington Post has hired a staffer for a Denver site. The site, in the nation's 20th largest market, will be HuffPo's third local site when it launches in September. New York and Chicago are already up. Los Angeles is…
According to the Internet Broadcast Local Index for May 2009, local TV station Web sites beat all other local media sites in total local minutes in 28 of the top 50 markets. BIA/Kelsey analysis of the April 2009 IB Local…
As speculated yesterday, the search deal between Yahoo and Microsoft has been officially announced. Many of the expected terms apply, and the official release has lots of detail and video addresses from Steve Ballmer and Carol Bartz (notice she mentions…
NPR's CEO, Vivian Schiller, left NYTimes.com to join public radio because she saw a void in local media that needed to be filled. In a Newsweek interview published this week as NPR.org is relaunched, she elaborated on her strategy to…
Yahoo and Microsoft are expected to announce tomorrow the search deal that's been three years in the making, according to many sources. If we do see a deal, expect it to be structured something like this: --Bing will become the…
We're doing a bunch of research on self-service advertising by talking to companies that provide various ad formats such as paid search and display. This is mostly in the online realm, but we're starting to see a move toward self…
Women have become a prime target for service referrals. The appeal of Angie’s List's premium gated community is largely oriented around them. Now ServiceMagic is ramping it up. The IAC company, which recently launched an ambitious TV campaign, has announced…
The conventional wisdom is that alternative weeklies have their best days behind them. But that’s clearly not the position of Village Voice Media, which owns 15 titles reaching about one-quarter of the 7.6 million alt weekly readers in the U.S.…
OK, I confess. I watched "30 Rock" last Thursday. About midway through the program, I caught a 30-second spot for ServiceMagic. This was the first network TV spot I've seen for ServiceMagic (although once I started looking around online, I…