U.K. directory publisher Yell is launching an overall redesign to its online directory today that follows the trend of building an immersive online Yellow Pages experience. The new site includes 3-D maps and street cam. Working with partners C3 and Tridoo, Yell has built lifelike 3-D images of four of Britain’s largest cities — London, Manchester, Birmingham and Leeds.
In addition to the visual enhancements, Yell.com has added “shortlists,” which enable the user to create favorite lists that they can share via e-mail, Facebook or Twitter.
Yell.com has also, separately, introduced a video channel. The channel allows SMBs to upload videos for free and is part of an overall effort to promote the use of video as a promotional vehicle. At this stage, the video channel primarily features SMBs in Central London.
The French publisher PagesJaunes has long featured a highly visual online experience. Seat PG features 3-D images in its TuttoCitta.it mapping product. Boston-based EveryScape is an early innovator in bringing the immersive experience to local online media.
And then, of course, there is Google Street View.