In 2016, we're doing lots of new things with content, including blogging, analyst briefs, and our newsletter. As part of that, we're elevating our Vantage Points program for submitted columns from thought leaders in local. If you have insights, tactical advice or…
The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and business…
After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced consumer spending at…
What's Facebook's master plan in local? Will mobile payments finally catch on in 2016? And what's Google's fate in a world increasingly dominated by apps? These are a few topics we tackled this week, aggregated into the Local Media Watch…
Local advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant by "local?"…
Deep linking continues to gain importance, as mobile takes over our time... time that's increasingly happening in-app. Following our analyst brief on deep linking, we took a deeper dive at BIA/Kelsey NEXT (video below). Google is at the center of…
Microsoft has named hibu to its recently announced Bing Elite SMB Partner program. The move signals Microsoft's seriousness in trying to challenge Google's dominance in local seach through its Preferred SMB Partner program, which boasts 3o resellers, including hibu, YP, Dex…
What's Facebook's master plan in local? Will mobile payments finally catch on in 2016? And what's Google's fate in a world increasingly dominated by apps? These are a few topics we tackled this week, aggregated into the Local Media Watch…
What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…
Since BIA/Kelsey SMB in September, we've been talking about the Local Commerce Universe (LCU). It's a new concept and construct that will define how we view "local," and how we package and deliver it to you. BIA/Kelsey CEO Tom Buono…
Facebook Pages are now the most prevalent form of SMB marketing according to BIA/Kelsey's LCM data. And Facebook itself has announced there are 50 million SMBs with active Pages, two million of which pay for it. Meanwhile Facebook continues to…
What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…
What's behind Google's latest move to "stream" apps within search results? What's the future of local search for SMBs? And what do SMBs look for in ad tech? These are a few topics we tackled this week, aggregated into the…
As small businesses increase digital marketing spend, agencies that target them with marketing automation can gain a competitive edge. This was the focus of today's BIA/Kelsey webcast (and companion white paper) co-hosted by Vendasta. But more important than the "why?" of marketing…
Hibu announced today that it has joined the Yahoo Preferred Partner Program. What this means is hibu will be integrated into Gemini, Yahoo's native and mobile search advertising platform, which is launched in February 2014. “We’re delighted to be recognized as…
As engagement migrates to mobile, users' front door is predominantly apps instead of the search-centric web. This was the topic of a recent BIA/Kelsey report, as well as a conference session we recently held (video below). The trend has led to…
As small businesses increase digital marketing spend, agencies that target them using marketing automation will have a competitive advantage. This will be the focus of an upcoming BIA/Kelsey webinar, co-hosted by Vendasta. But more important than the "why?" of marketing automation is…
Phone calls are sexy again. For a device that is 150 years old, the phone is getting reinvented in the smartphone era. Bolted to a local search and discovery engine, it's creating all new opportunities for local businesses to drive…
After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced consumer spending at…
What is "sensor intelligence" and what will it do for mobile and local media? What's behind GoDaddy's SMB blitz? And what are the biggest tech and media predictions among industry luminaries? These are a few topics we tackled this week,…