San Francisco Opt-In Ordinance Passes

Yesterday, the San Francisco Board of Supervisors passed the opt-in ordinance that the Yellow Pages industry had vigorously opposed. Immediately following the vote, the Local Search Association (formerly the Yellow Pages Association) called on San Francisco Mayor Edwin Lee to veto the ordinance. The ordinance passed 10-1 but formal passage must wait until a routine “second reading” next week, which is likely to be a rubber stamp.

The ordinance is the first opt-in (where consumers must proactively choose to receive a print directory) measure to pass in the United States. While the industry sees opt-out (where consumers can choose not to receive a book) as a serious challenge, it has viewed opt-in as a lethal threat. Opt-in could decimate reach, increase costs and drive secondary operators out of business.

Proponents argue that in an era of declining usage, ubiquitous distribution is incredibly wasteful. if someone wants a book, no one is stopping him or her from requesting one under an opt-in plan.

The San Francisco ordinance is positioned as a “three-year pilot program” that will commence in 2012. The ordinance was proposed based on environmental concerns as well as concerns over the cost of disposing of unwanted phone books.

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You've probably heard by now that Microsoft has acquired Skype in an all cash deal for a whopping $8.5 billion. It's Microsoft's largest acquisition to date, and a killer exit for Andreessen Horowitz and others who made a then-controversial late…

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xAD: 2 Billion Served (Ads, That Is)

xAD is becoming quite the contender in the emerging crop of mobile local ad networks. Loosely in the same category as WHERE and CityGrid, the company works with mobile publishers and advertisers to place ads that have local relevance and…

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Following posts over the past week (here and here) about app development and adoption, Germany-based research2guidance is out with fresh data showing that Android will overtake iOS in app volume by August 2011. The intersection will happen around 425,000 apps,…

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