Voices Heard Media, a company that builds tools to embed onto several mobile and social platforms, announced improvements to EventBox this week. EventBox is part of a suite of embeddable apps designed to increase audience engagement. CEO Will Overstreet says…
Yell plans to restructure its global operation and focus on "owning" local search as it tries to defend its business from rivals Google and Groupon. In February, the Yellow Pages publisher saw its shares drop by more than 10 percent…
Webshoz announced that Directory Marketing Inc., a Yellow Pages management provider for publishers, is now representing Videobar, the video ad software for online directories. We profiled this technology last year. Webshoz developed Videobar to increase consumer views of online ads,…
All advertiser phone numbers listed online with Yellow Pages Group are free calls for some Skype users. The new feature reflects an agreement we covered in February between YPG and Marchex, a company that provides call advertising services among its key SMB offerings. Skype software allows…
SeniorChecked, a national network that aids seniors with choosing trustworthy local service providers, is partnering with FirstLight HomeCare, a national franchise that provides non-medical in-home care for seniors. We spoke with SeniorChecked CEO Chris Spanos about trends in the local…
Finding and buying daily deals on a mobile device is about to get easier. Monster Offers, the mobile banking solutions provider and daily deal aggregator, will deploy a series of consumer and business banking solutions under a new subsidiary this…
Digital players are utilizing call measurement as a way to demonstrate ROI in real time. Along these lines, Telmetrics announced today at the Local Search Association conference in Las Vegas that its digital call measurement programs grew 30 percent year-over-year…
What to drive and where to live. Two important decisions for consumers. And two decisions generally enabled by phone and online leads from vertical search engines. How about chat? Since 2005 Contact At Once has provided online chat software to…
We recently blogged about Marchex's acquisition of Jingle Networks, a move to own a platform that monetizes mobile voice search. Recently we were able to get a bit more color from Senior VP of Strategic Development Scott Greenberg. According to…
Yodle, a third-party SMB reseller, was selected by MAACO to serve as its online marketing vendor for all MAACO franchises. MAACO is the largest provider of collision repair and auto painting services in North America. The announcement comes after MAACO's…
Marchex announced today that it would pay up to $62.5 million in cash and stock for Jingle Networks, the 1-800 FREE411 ad supported service. With the addition of Jingle Networks, the Marchex Call Advertising Network will now have an annualized…
ReachLocal announced Wednesday that it entered a strategic alliance with SureFire Search, a New Zealand marketing agency that works with small and medium-sized businesses. The move will expand ReachLocal's global presence, which includes online ad campaigns in the United Kingdom,…
Localeze announced today an agreement with ReachLocal to extend its business listings identity management solution to ReachLocal's Web presence platform, ReachCast. Within ReachCast's data syndication network, Localize will provide ReachCast customers with improved online business listings visibility through relationships with…
Last fall, BIA/Kelsey introduced Solve Media, a company that uses CAPTCHAs as a new marketing vehicle for brand advertisers, while also creating new revenue streams for publishers. You might not be familiar with the word, but if you've ever tried to post an…
The French directory publisher PagesJaunes, looking to gain on France's rising real estate market, announced today its acquisition of A Vendre A Louer, a real estate advertising section from PriceMinister. PagesJaunes wants to rival SeLoger.com, the French leader in real…
Publicar, S.A., a leading publisher in Latin America, announced today a deal with Virginia-based Ya Sabe, Inc. to provide local search for U.S. Hispanics at PaginasAmarillas.com. As part of the deal, YaSabe will operate the U.S. website. The company will…
Sensis, facing an increasingly competitive environment, today announced a new plan to define the business as a provider of digital solutions to small businesses. "The explosion of technology and advertising channels, and the popularity of digital devices, has created a…
CityGrid, the local content and advertising network announced today its plans to team up with CBS Local Digital Media. The new partnership gives local businesses the opportunity to be featured across CBS' television and radio websites in major markets, thus…